UX Design – DesArt Lab

How to Design Mobile Apps that are Engaging and Appealing

February 9, 2016 Apps Design

Designing mobile apps has become one of the fundamental tasks in a world in which mobile usage rate shoots upward day by day. It is understandable that mobile internet will gain popularity as it does not limit the user to a certain location.

Whether in a bus to school or college, in the park, or at the gym, people use mobile devices to surf their favorite websites and be up-to-date on everything that happens around the world.

According to a Harvard Business Review article, a person interacts with his/her mobile device an average 150 times per day. And when we’re talking about interacting with the smartphone we mean that the person accesses different mobile applications. Due to the user’s high interaction rate with the smartphone, mobile app designers are challenged with the task to develop user-friendly, user-interactive applications that entice them to click on it more frequently.

Improving UX on a Budget

User Experience is no longer a stylish trend, it’s a practice and a “must” for every website that hopes to attract a fair share of visitors. However, despite of what the majority of resources will try to convince you, you will actually be able to create qualitative UX even if you don’t have lots of funds. All you need is wits and ability to exploit the recourses that are at hand.

As a rule the process of UX improvement implies conducting tests and correspondingly paying the participants, purchasing the advanced UI design tools or even taking a usability test lab for a spin. However, in case you have no means for all that, what is your strategy? Is it productive to get upset and give up? Of course not! You need to pull yourself together, analyze resources that you have and make do. It’s not that hard, especially if you follow the tips below on creating affordable and qualitative UX.

Popular Web Design Trends for 2016

October 7, 2015 Design, Interactive Design, News 4

Responsive website design becomes increasingly popular, practically a must for companies that wish to extend their reach across numerous platforms and attract visitors with various devices. Knowing the new tendencies is extremely important for web designers and design studios in general. Nevertheless, it’s worth to read the research papers on the new trends to see if they actually pay off and work as they were intended to, attracting masses. Sometimes, people think that they want something, while actually they lose interest to this item/action very quickly. You need to design your website in a way that will appeal to customers and attract them whether they like it or not.

For example, people just love information, especially interesting one. We are all information junkies, it gives us some sort of rush, like tasty food or sex. However, we’re unable to process big volumes of information, despite our desire to have it. This is the reason why text on the websites is presented in short blocks with clear and large headlines. Thus, you will pay your full and undivided attention at least to one of the presented articles and won’t divert it to some eye-candy: shiny and engaging.

So, in order to be on top of your competition you need to know for sure what tendencies are and will be in next year. What innovations and web design trends are we to expect in 2016? Let’s take a look at the most popular ones.

How the Illusory Perception of Time Changes User Experience (UX)?

October 1, 2015 Design, UX/UI Design 2

Time is everything. There is no next time, it’s now or never, which is why the best design is the one that helps you save time.

In our age of ever-evolving technologies, the demand for fluid and attention-grabbing designs is higher than ever. But why business owners and experienced marketologists are so hell-bent on introducing certain elements of design? The reason is quite simple. In compliance with Amazon research even 1 second delay in loading costs around $1.6 billion in sales. According to Google reports if the page loads even 0,4 of a second slower Google looses approximately 8 million searches!

Knowing that it’s impossible not to ask how this problem can be rectified. Some companies, whose conversion rate heavily depends on the loading time (such as search platforms), estimate special budget, undergo various optimizations and buy servers in the countries you’ve probably never heard about. However, as it turns out – even that is not enough, because we all have various time perception and the fastest loading page doesn’t guarantee that your end users will perceive it as one. The only thing that really matters is how people perceive the waiting time and what emotions they experience.