user experience – DesArt Lab

Top 5 Reasons to Redesign your Website Now

March 15, 2016 Design

When is the right time to consider a website redesign? There is no defined time for it. As your business’s main marketing and PR tool in the online realm, the website must have special vibes to help you convert those visitors into prospects.

It is known that trends come and go, some appeal more to users than others. To keep your competitive allure high it is advised to implement the trends that identify with your business mission.

Does your website deliver results? Is it responsive? Is the information on your site up-to-date? Does the website have an attractive look?

If the answer to these questions is no you might start considering a redesigning of the website. However, don’t just jump into the task. Website redesign is a big project and it needs thorough planning to achieve the expected success.

Improving UX on a Budget

User Experience is no longer a stylish trend, it’s a practice and a “must” for every website that hopes to attract a fair share of visitors. However, despite of what the majority of resources will try to convince you, you will actually be able to create qualitative UX even if you don’t have lots of funds. All you need is wits and ability to exploit the recourses that are at hand.

As a rule the process of UX improvement implies conducting tests and correspondingly paying the participants, purchasing the advanced UI design tools or even taking a usability test lab for a spin. However, in case you have no means for all that, what is your strategy? Is it productive to get upset and give up? Of course not! You need to pull yourself together, analyze resources that you have and make do. It’s not that hard, especially if you follow the tips below on creating affordable and qualitative UX.

How the Illusory Perception of Time Changes User Experience (UX)?

October 1, 2015 Design, UX/UI Design 2

Time is everything. There is no next time, it’s now or never, which is why the best design is the one that helps you save time.

In our age of ever-evolving technologies, the demand for fluid and attention-grabbing designs is higher than ever. But why business owners and experienced marketologists are so hell-bent on introducing certain elements of design? The reason is quite simple. In compliance with Amazon research even 1 second delay in loading costs around $1.6 billion in sales. According to Google reports if the page loads even 0,4 of a second slower Google looses approximately 8 million searches!

Knowing that it’s impossible not to ask how this problem can be rectified. Some companies, whose conversion rate heavily depends on the loading time (such as search platforms), estimate special budget, undergo various optimizations and buy servers in the countries you’ve probably never heard about. However, as it turns out – even that is not enough, because we all have various time perception and the fastest loading page doesn’t guarantee that your end users will perceive it as one. The only thing that really matters is how people perceive the waiting time and what emotions they experience.