E-commerce websites’ popularity among on-line shoppers is only increasing year after year. Creating an e-commerce website design that responds to the users’ needs ensuring a seamless experience and easy navigation are the crucial features to attract a larger number of buyers on your on-line marketplace. Regardless of the products your company sells, there are web design trends which jointly increase the site’s popularity, and as such the company’s ROI.
With the flow of time shopping became something that we like to do in the comfort of our home. Why wouldn’t we? E-Commerce websites offer multitude of useful options, such as comparing items, looking through the product’s descriptions and their preview, comparing prices and so on.
With the help of the well-designed e-commerce website you can find and order anything you need. However, despite their identical purpose some E-Commerce websites are popular and can boast of having terrific conversion rate, while others are lagging behind, barely making both ends meet. So what determines the success of the E-Commerce website? Pure luck or detailed research into the user experience and usability? Our bet is on the latter, which is why we’re offering 25 useful ideas on how to improve the structure, user experience and usability of your E-Commerce website and correspondingly boost your conversion rate.