Web Design Articles

5 Best SEO Practices for Travel Websites

April 26, 2016 Design

Are you dreaming of dipping your feet in hot, golden sand? Or do you see yourself on the top of a mountain, breathing in fresh air? It sounds relaxing, isn’t it? But not for the travel websites, who must compete for a place in the sun. Given the popularity of booking sites, travel agencies must work harder and put an Internet marketing and search engine optimization (SEO) plan in place that will help to gain new customers.

SEO for travel agencies is closely linked to search engines like Google. Even though you have promising deals, it is crucial for you to appear at the top of search engine results. And only an SEO strategy can make that happen.

7 Tips for Designing a Patient-Targeted Medical Website [Infographic]

April 19, 2016 Design

As a healthcare practitioner, you have probably thought that there is no direct connection between your practice and web design. Think again.

In our hectic lifestyle, we all rely on the information we search on the Internet: it is easy, accessible, and we get the answers in just a few clicks.

Today 25% of patients look up doctor reviews prior to making an appointment while 75% use the Internet to research a hospital or private practice.

It is practical to have the opinion of other people about a certain doctor or healthcare facility and make your decision based on the reviews that patients leave on social media or the practice’s website.

7 Landing Page Conversion Best Practices

April 12, 2016 Design

Is your landing page strategy not generating the results you envision? Are you getting a hard time increasing the traffic to your business’s website? Just a few years ago landing page capabilities were little known to business owners. Currently, marketers use them a lot to increase conversion and sale leads. But to achieve these targets, it is crucial to pay attention to the landing pages’ optimization. Page load time, buyer behavior, form length, and layout are all taken into account when targeting higher conversion rates.

Designing a competition-crushing landing page implies looking deep into the psychology of the customers, identifying what they really want and finding the way how you can offer it in a customer-oriented form.

There is no step-by-step guide to crafting a killer landing page. There is, however, the concept that every landing page has differentiated elements and a certain goal. Keeping in mind the goal you want to achieve with your landing page will help you focus on the elements that will stand it out from the thousand landing pages that pop up daily.

So, what exactly separates an optimized landing page with conversion rate success from a regular landing page?

Best Fashion Website Design Solutions to Make a Statement

April 5, 2016 Design

In the fashion industry, where competition leaves no room for mistakes, having the best fashion website design is the key to booking a front-row place in this market.

Websites are the means that help businesses penetrate their niche of activity in a more or less intriguing manner, raising consumers’ interest in their brands, but not giving away all their secrets.

You don’t need to be a fashion follower to appreciate all its creativity. Fashion helps us express our inner world through clothes, shoes, and other accessories. Fashion, in its turn, needs a good representation of what it can offer to its trend followers to get closer to their hearts. And this is where beauty and fashion website design, landing page design for various campaigns step in.

What Makes a Good Designer-Client Relationship?

March 22, 2016 Design

A good designer/client relationship is the pillar to a successful collaboration and an enjoyable experience in providing the best solutions that both parties work for. Business relationships don’t happen over night.

They require a lot of effort and understanding to build a standing partnership. A good partnership between the web designer and the client is extremely important because it defines the attitude to the task.

Clients should understand that every designer is different and approaches the task in its own way. In order to make the approach comprehensible, it is advised to build a relationship based on open communication.

Also, to make sure that the project is developed according to the client’s expectations and requirements, it is vital to brief the web designer prior to starting off on the journey.

Top 5 Reasons to Redesign your Website Now

March 15, 2016 Design

When is the right time to consider a website redesign? There is no defined time for it. As your business’s main marketing and PR tool in the online realm, the website must have special vibes to help you convert those visitors into prospects.

It is known that trends come and go, some appeal more to users than others. To keep your competitive allure high it is advised to implement the trends that identify with your business mission.

Does your website deliver results? Is it responsive? Is the information on your site up-to-date? Does the website have an attractive look?

If the answer to these questions is no you might start considering a redesigning of the website. However, don’t just jump into the task. Website redesign is a big project and it needs thorough planning to achieve the expected success.

What Makes a Good Web Design: 8 Essential Elements

March 1, 2016 Design

There is a lot of talk as to what makes a good web design. But let’s just start by simply saying that designing an effective and usable website implies hard work and a lot of research. It is also worth mentioning that web design is still gaining pace and that the trends in this medium change as frequently as technology does.

An effective website design is the online means through which users achieve set goals. Pages that are user-focused, ensure effortless experience, interaction and usability are tools that are sought by search engines. Thus, website design is a vital component of SEO strategy.

How Long it Takes to Build a Website

February 16, 2016 Design

You are a small business and you have decided to build a website to mark your online presence. Or, most probably you already have one, but which is out of date, as technology advances at a fast pace and until now it was not a priority for you. Now that you have seen the high rate trends of surfing the web and the advantages that a good web presence brings to a business, you’ve made your decision that it is the time to redesign your website and give it a new breath.
In this article we will focus on the timeline that is needed to build a powerful website from scratch.

Before setting a launch deadline, there are a couple of things to consider:

You need to choose the web design provider;
You need to decide on the size of your future web project.

How Colors Can Impact Website Success

January 26, 2016 Design

Every brand identifies itself with one or more colors that speak for its mission. Whether it is about a restaurant, shoes or luxury items’ company, the websites colors are chosen carefully to represent the brand visually. Most companies research the meaning of each color to choose the one that best identifies with their goals and objectives and the audience they want to target.

There is also the cultural factor that must be considered. Did you know that certain colors have opposed meaning in different countries? Let’s take white, for example. Although identifiable with purity and innocence in Western countries, white symbolizes death, sickness and unhappiness in China, India and Japan.

WordPress Mega Cheat Sheet

November 4, 2015 Cheat Sheets, Design

WordPress is the most popular and most widely used Content Management System. It’s free, open-source and very easy to manage. WordPress is based on PHP and MySQL. One of its greatest advantages is its relative scalability, which is achieved with the help of corresponding plugins. At the moment there exist over 40 000 plugins that help to expand the possibilities of your blog or website. These plugins can be easily used for simple and complex tasks alike. For example, you can optimize your website for SEO with plugin analyzing the SEO-friendliness of your pages. You can even receive corresponding recommendations on what to update in order to get the best results for SEO. All in all, it’s clear that websites or blogs created on WordPress possess multitude of options, can be expanded if needed, can boast a modern and stunning look and are easily deployed on server. Nowadays, knowledge of WordPress is crucial for designing cutting-edge and affordable website, which is why this WordPress Cheat Sheet will help you easily learn its basics!