Every brand identifies itself with one or more colors that speak for its mission. Whether it is about a restaurant, shoes or luxury items’ company, the websites colors are chosen carefully to represent the brand visually. Most companies research the meaning of each color to choose the one that best identifies with their goals and objectives and the audience they want to target.
There is also the cultural factor that must be considered. Did you know that certain colors have opposed meaning in different countries? Let’s take white, for example. Although identifiable with purity and innocence in Western countries, white symbolizes death, sickness and unhappiness in China, India and Japan.