While creating a website design, taking into account user experience, it’s crucial to consider psychological aspects. Before you design your website in a certain way you need to know what people like and don’t like in general, what makes them tick. It’s actually a tremendous issue, considering that even a little feature may cause customer’s displease. So how does one determine what features need to be included and which ones are better left alone?
- Attention is the key
Attention is a cornerstone of successful UI/UX design. Your main goal while creating a successful UX design is to capture and keep the attention of users. Whether we want it or not – we pay attention to anything that stands out, anything that is innovative and unusual. You can use this fact to draw visitor’s attention to the most important information on your website – you have a vast row of tactics to do so: vivid colors, bold font, sounds, blinking and so much more. Remember that if you use the same attention-grabbing techniques in several places of your website – users’ attention will shift and none of the items will get full, undivided attention you would like it to get from a visitor to fully grasp the concept.
