It’s not a secret that no matter how small or large the business is – website is a must as it provides the online presence and gives your customers an opportunity to find you and order your products/services. Digital presence is important even for individual freelancers, aspiring to become business owners. Your website is the representation of your business, your digital business card, which is why it is crucial for it to look modern and function without any hiccups.
One cannot underestimate the urge to make an exclusive website with custom design in order to attract your audience, however, such strategy can rarely pay off. If your website is going to be an eCommerce one, your first decision will be whether it’ll be hosted or non-hosted solution. While both have their advantages, non-hosted solution can be used only by those, who are tech savvy, otherwise one will just get lost in technicalities and quit his startup before it even took off. The next step will certainly be website’s design – custom or pre-made template. Although sometimes it’s quite hard to choose, we will try to shed some light on the ways that can help you decide whether to go with custom design or pre-made template.